Selasa, 28 Agustus 2012

4 Features a Digital Signage Solution Must Have

Digital signage is proven to be an effective marketing tool across a wide range of platforms. By delivering eye-catching, real-time content, digital signage has the power to deliver the right message, at the right time and targeted specifically to an audience.

Key to the flexibility of this marketing solution is the digital signage hardware and software applications that work behind the scenes. In the past, digital signage software required a trained, technician to configure the settings, but today's solutions are much more user-friendly allowing even non-technical people to easily learn and configure presentation settings.

There are 4 main areas to consider when evaluating different features of digital signage software. These are:

Remote administration
Media support
Zoning
Scheduling

One of the benefits of using this type of solution is that the displays can be located anywhere in a facility and even in a completely different building from the location of the management console. It's critical that the management console is located in a secure room away from curious eyes.

Remote Administration

You will need to have some kind of network access between the display and the configuration console. The network makes it possible to send communication commands from the console to the display. This access for remote administration may be through a local or wide area network, or even through the Internet.

Media Support

Before making a final decision on a digital signage solution, make sure the system supports various media such as high-definition video, MS Office applications (Word, Excel, Powerpoint), Quicktime, MPEG, AVI, WMV, JPG, GIF, PNG, Adobe Acrobat, PDF, HTML and even display an RSS feed. You want to be able to create presentations using an image format (JPG, GIF, PNG), or to include a video, audio recording or even a display a document.

Zoning

When using the configuration software, not only do you need to be able to easily manage and modify the messages being displayed, you also want to be able to control where on the display the different messages appear. For example, you may have a video running in the top half of the screen while news feed streams along the bottom half of a display.

Scheduling

The most flexible digital signage solutions allow you to schedule different presentations to appear depending on the day of the week and time of day. This is important as there may be an entirely different audience in the area at different times.

Be sure your final digital signage selection includes these capabilities.

Watch this video to learn more about how easy it is to configure this digital signage solution. Contact the digital team at http://www.smartavi.com/ or call directly at (818)503-6200. Proudly displaying the "Made in the USA" flag.

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